General

Romania is still governed by a great deal of bureaucracy. Personal relationships are crucial if you want to cut through the red tape. Much business involves overlapping local bureaucracies, which make conducting business a time consuming process that requires perseverance.

Romanians prefer to do business with people who are down-to-earth and do not brag about their accomplishments or financial achievements. They pride themselves on using proper etiquette in all situations and expect others to do the same. When in doubt, start out in a formal style and allow your business colleagues to progress the relationship to a more personal level. As long as you are considered an outsider (someone who is not family or a friend), you will be treated with utmost formality.

Once your Romanian colleagues get to know you, they will think of you as an insider, which lets them treat you more informally. This is not a process that can be rushed.

Once a relationship has been developed, it is with you personally, not necessarily to the company you represent. Therefore, if you leave the company, your replacement will need to build their own relationship. If at all possible in this situation, introduce your replacement to those with whom you do business.

Business Meeting

Appointments are necessary and should be scheduled 2 to 3 weeks in advance, preferably by letter. It is often difficult to schedule meetings in July and August, which is a common vacation time. Businesspeople are often unavailable during the two weeks before and after Christmas and the week before and after Easter.

Arrive on time and be prepared to wait. Punctuality is common in entrepreneurial companies or those that frequently do business in the international arena. When dealing with state-run companies, you will most likely be kept waiting.

Meetings are generally formal and follow old-world rules of courtesy. Wait to be told where to sit. There is often a strict protocol to be followed. Do not remove your suit jacket without permission or until the most senior ranking Romanian does. Expect to spend time getting to know people before delving into the business purpose of your visit.

Presentations should be factual and easy to understand. Include facts and figures to back up your conclusions. Avoid hyperbole or making exaggerated claims.